Strategy and communication in tandem

Strategy and communication are like Siamese twins: one cannot exist without the other. In a rapidly changing, highly competitive market, your strategic position helps you to stay one step ahead of the rest. In good times, this increases resilience to future challenges. Conveying relevant key issues through strategic communication helps to build an all-important reservoir of trust and credibility before adversity strikes. When it does, communication will prove vital.


Communication and marketing teams often lack the time and resources to dedicate themselves to these issues as they tackle everyday tasks and urgent matters. I take the pressure off them by working hands-on. I craft success stories that appeal to new talents, customers, business and financial partners, and protect your reputation. In doing so, I step in as:

  • Strategic sparring partner

I draw on the right mix of experience, analytic and creative thinking as well as cross-sector knowledge. I am used to dealing with complex issues and skillfuly help you steer new ideas in the right direction. I work with you to identify key issues that will impact on and add value to your strategic position.

  • Expert copywriter

Whether in English or German, PR, image and marketing texts mirror the quality of products and services. I provide easy-to-read stories that match your strategic objectives, your corporate wording and your target groups. Key messages put the spotlight on your unique advantages, make customer benefits tangible, and attract stakeholders along the value chain.

  • Success stories protect your good name

My intercultural expertise, international business experience and communication skills help to ensure that your messages are spot-on. Corporate storytelling with the right message appeal brings your future success story to life. It is based on your strategy, reinforces your image and strategic market position, and protects your reputation.


Curious to find out more? Contact me, I look forward to answering your questions.


“As a trusted partner since 2014, Ursula Matras has added great value to our annual reports and larger publications. Their content is drafted by GrECo experts in German or English. She ensures a uniform high-quality appearance in English by focusing on both message style and corporate wording. Besides that, I can always rely on her to delve into our key strategic issues and specialized topics. She is my partner at eye level.“

Mag. P. Steininger, Head of Group Communication, GrECo International Holding AG


“It is always a pleasure to work with Ursula Matras. She quickly grasped the complexity surrounding our products and solutions and made the right connections for marketing. At the first go she turned our wishes and initial ideas into reality and delivered top-notch quality on top of that.”

A. Glorius, Corporate Communication, WorldConnect AG – SKROSS