"It's the set of sails, not the wind that determines the direction."

Changing market dynamics, shifts in the global economy, labour and skills shortages, and more, challenge companies, their ways of doing business and their ways of communication. Companies striving to make headway in tough times need to rethink their internal and external strategies and anticipate relevant issues.


Thinking ahead to stay ahead

Communicating the right messages at the right time earns goodwill and strengthens internal and external relationships. Information that explains the need for change and points out new oportunities gives people clarity and certainty, Sound facts help maintain reliability excellence. Walking the talk builds credibility and trust, a precious commodity and the core of your image and corporate culture.


Proactive communication adds valuable strength. It helps build social capital and it plays a vital role in managing the heart and soul (culture) of your business and the face the outside world sees (your image). When adversity strikes, it helps protect your reputation.


Act strategically

Communication and marketing teams often lack the time and resources to deal with this in detail. I take the pressure off them and work hands-on. I develop proactive measures that step up your internal communication and externally connect key players with stakeholders.

  • As business consultant with more than 20 years of experience in a wide variety of sectors, I help you identify and deal with issues at hand and those waiting around the corner.
  • As communication strategist, I focus on the golden thread as the roadmap and narrative that connects strategic decisions with communication activities. That way, I help pave the way for sustainable success.

I add value to your business, whether you are a specialist, a global market leader, at the helm of a renowned family-run company or heading an international corporation. Keen to find out what I can do for you? Contact me.


Ursula Matras, Business & PR Consultant

“Mutual respect and understanding define our cooperation. Ursula Matras keeps a finger on the pulse of the economy and implements communication accordingly. The speed with which she gained a profound understanding of our company, its people, strategy, and our most important issues, is impressive. Key messages and slogans not only perfectly match our strategy but are still used today.”

Dr. A. Hofer, CEO, Zeman Bauelemente


“Our trust-based relationship with Ursula Matras greatly contributed to the success of the strategic communication we implemented to reposition Christof Group. Ursula Matras is well acquainted with us, our strategy, our values, and the companies within the Group. Our bilingual website, our brochures and reports, as well as the measures we took mirror this understanding.”

S. Christof, CEO, Christof Group