"It's the set of sails, not the wind that determines the direction."

A wise saying and metaphor for the tests we face. Changing market dynamics, shifts in the global economy, labour and skills shortages, the next generation at the helm, and more, challenge companies, their ways of doing business and their ways of communication.

Rethinking and redirecting strategies, anticipating relevant issues and communicating them in a convincing and trustworthy manner have become the order of the day.

It will earn goodwill and strengthen internal and external relationships. Information that explains the need for change and points out new oportunities gives people clarity and certainty, Sound facts help maintain reliability excellence. Walking the talk builds credibility and trust, a precious commodity and the foundation of both image and corporate culture.

Proactive communication adds valuable strength, helps build social capital and plays a vital role in managing the face you show to the outside (image) and the heart and soul (culture) of your business. When adversity strikes, it protects your most valuable asset – your reputation.

Communication and marketing teams often lack the time and resources to deal with this in detail. I take the pressure off them and work hands-on. I develop proactive measures that step up your internal communication and externally connect key players with stakeholders.

• As business consultant with more than 20 years of experience in a wide variety of sectors, I help you identify and deal with issues at hand and those waiting around the corner.
• As communication strategist, I focus on the golden thread as the roadmap and narrative that connects strategic decisions with communication activities. That way, I help pave the way for sustainable success.

I add value to your production business, whether you are a specialist, a global market leader, at the helm of a renowned family-run company or heading an international corporation.

Keen to find out what I can do for you? Contact me.